Wynwood Brewing Co.

Task:
Website + Branding Development, Agency of Record (AOR)

Skills:
Web Development, Branding, Marketing, Photography, Design

Awards:

Description:

Wynwood Brewing Company is the brain-child (and perhaps “heart-child”) of an entrepreneurial couple, Luis Brignoni and Sandra Marenco, who were willing to give up the safety of “employee life” to pursue their dream: creating a craft brewery in the up & coming Wynwood arts district of Miami (which happens to be our neighborhood too!). Five minutes into our first meeting with them, we knew we wanted to be their partners in this venture. Luckily for us, they chose A+S as their agency of record.

Between 2011 and 2017, we worked together to create WBC’s brand identity, including their logo (featured here), business plan, business cards + folders (all of these elements printed in Eco-friendly, recycled material), their online presence (WynwoodBrewing.com), their branded social media channels (Facebook, Twitter and YouTube), multiple ads and marketing materials, and the labels and branding of their growing roster of products.

We witnessed the brewery’s expansion from limited keg distribution via a small number of local accounts, to round-the-clock bottling and canning, and availability at major retailers such as Target, Whole Foods, Milam’s, ABC Liquors and Publix, to being featured on Norwegian Cruise Lines’ latest ship, to its game-changing partnership with a major national player in the craft brewing space.

Our partnership with Wynwood Brewing Company won multiple accolades, including 2012 Silver ADDY Awards for its logo and business plan design (local) and also a Silver ADDY Award for its logo (district), and more recently ADDY, W3 and Davey awards for its website and other pieces.